Tag Archives: technological

Middle Aged People: The Missing Music Market?

Music maker Gary D. Clark recently wrote to the Mark Weber Music Blog about a topic that he had a strong opinion on: music for middle aged folks isn’t getting the attention it deserves. Clark wrote a letter in which he stated, “All the new music is focused on the 16-35 market it seems.” Indeed, it does seem like today’s music is all about the youth and what they want to hear. What about people over 35, though?

Clark makes a good point in his letter to the Mark Weber Music Blog that terms like MP3, Bluetooth, iTunes, and “the Cloud” are lost to deaf ears when it comes to baby boomers. Interestingly, this is the same age group that, as Clark puts it, “represents the wealthiest demographic in the market.”

Middle aged
So what’s a middle aged music lover over a certain age supposed to do? Just listen to the old classics, over and over again? Or be forced to listen to the current fad music of the day, like Justin Bieber or Miley Cyrus?

Perhaps there’s a problem in that older people– the baby boomers, in particular– aren’t as technologically savvy (or technological, for that matter) as their younger counterparts. They could be missing out on certain artists and songs precisely because they don’t utilize technology. Even with the return of vinyl records to the music marketplace, there’s still a sense that the overall music market of today is geared to having people download and/or “stream” music from online services.

Think about it… a long time ago people would go to record stores to buy records, which they’d bring home to play on their record players and stereo systems. Then 8-tracks tried to make it big, and they did for a couple of years, but for the most part cassettes dominated the industry for decades, alongside vinyl. In the late 1980s/early 1990s, CDs took over, and became the main way people listened to music at their house, in cars and elsewhere.

Just when the older generation(s) got used to CDs, along came things like “Napster” and “everything is in the Cloud.”

Clark, the concerned music maker, wonders what could help older middle aged people navigate the new marketplace so they feel included…perhaps a website devoted to the issue? One that provides music for this demographic in a way they can understand, use and enjoy? It’s not that unusual for baby boomers and those over 35 to be somewhat computer savvy these days, right? A lot of them have iPads, even… so perhaps a music website geared to older music lovers, with their tastes in mind, could thrive while getting new music directly to them.

Gary D. Clark writes songs for older people. Recently, he made a splash with his novelty song, “Even Fish Love Beer,” and now he’s back with a new one appropriately titled, “Middle Aged People Need Love Too.”

Check out GaryDClark.com if you’re of a certain age and want to hear music that’s not so focused on teenyboppers and twentysomethings. Get his new song here