Huey Lewis and The News’ video for “If This Is It” was/is one of my all-time favorite music videos.
It shows Huey Lewis at the beach, checking out a brunette who is always with other guys. He pursues her, only to have her say ‘get lost,’ and just when you think he’s stuck alone at night on the beach after the tourists have gone away (except a chubby family who’ve been looking for a spot on the beach all day, to no avail), a gorgeous blonde, presumably a friend of the aforementioned brunette because we saw them walking together earlier in the video, ends up checking Huey Lewis out, and you figure those two end up together, “happily ever after.”
The music video for “If This Is It” is quite funny, with members of The News being buried in the sand so only their heads show as they back-up sing for Huey, and there’s a scene where a musclehead gets kicked out of the way by a female bodybuilder who wants to kiss a nerd on the beach. I also like the way the video starts with scenes of people getting ready to go to the beach, packing the things you’d bring there– tunes, a book, etc. To me, “If This Is It” is a perfect example of 1980s music, and a great “summertime song.”
Huey Lewis is now in his 60s, but looks like he’s in his 40s! I saw him and The News at Artpark, a venue near the Niagara River Gorge/Niagara Falls, New York. He and his tight band put on a good show that blended pop, soul, doo-wop, and rock, with hits like “I Want A New Drug,” “The Power of Love,” and “Workin’ For A Livin’.” Also a highlight? When the band sang “Little Bitty Pretty One” together, harmonizing like it was 1955.
Huey Lewis and The News topped charts from roughly 1980 – 1987 or so, and they’re to be remembered as one of the main bands of the 1980s. In the 1990s and 2000s they’ve continued to tour, including some classic Memphis Stax Records’ songs like “Respect Yourself” in their repertoire. Huey’s voice is hit or miss– toward the end of his concert his voice wasn’t up to par, but the audience didn’t seem to mind, and he was prone to letting out wild howl shrieks every now and then, which surely wasn’t good for his voice. But, he’s a good entertainer, so the audience, including me, enjoyed the show!